By Samuel Boadi
RUNE SKOGENG, CEO of Viasat 1 Broadcasting Ghana Limited, says the company is working seriously to emerge number one on the broadcast telecommunications landscape in Ghana.
At a short interaction Friday with marketing executives in Accra on the company’s strategies, Mr Skogeng said Viasat 1, which is part of the international broadcasting media group Modern Times Group MTG AB, will employ local content structures to overcome market leaders.
“We are prepared to introduce globally acclaimed programmes that are targeted at the youth aged between 15 and 45. In doing so we would ensure that good morals are not sacrificed among our child viewers particularly.”
Some of Viasat 1’s television shows include America’s Next Top Model, the Bernie MacShow, Baldwin Hills, Emcee Africa, Kassai and Leuk, Transformers, Generations, the Cosby Show, Studio 53, the Orprah Winfrey Show, Bones, Urbo, etc.
The station also shows the European Premier League.
As a leading international broadcasting group with the second largest geographical broadcast footprint in Europe, MTG’s Viasat Broadcasting is the largest free-TV and satellite premium pay-TV operator in Scandinavia and the Baltics.
It additionally operates free-TV channels in the Czech Republic, Hungary, Slovenia, Bulgaria, Macedonia and Ghana, pay-TV channels throughout Central & Eastern Europe and in the United States and a satellite premium pay-TV platform in Ukraine.
MTG’s TV assets are broadcast in a total of 30 countries and have 125 million viewers. MTG is also the major shareholder in Russia’s largest independent television broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio operator in the Nordic and Baltic regions.
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